The Square Peg - U Need a Nu Car
©
S. Bradley Stoner
I own my vehicle. Own it
outright. Don’t owe a dime on it and haven’t for several years. For some
reason, the car dealers think this is appalling. At first, they bombarded me
with sales and trade-in values. I ignored them. I got letters. I got slick
advertising cards... big ones with pretty pictures of the latest models on
them. I got them from Ford. I got them from Chevrolet. I got them from Toyota
and Mazda. I even got them from Kia and Nissan. All of them offering a “higher
trade-in value” than its competitors. I recycled the letters. I recycled the
advertising cards. I didn’t answer the robocalls. I am perfectly happy with my
SUV. It’s a 2005 and, after ten years it still looks good and runs like a top.
Besides, at a little over 100K miles, I figure it’s just broken in.
The dealerships have taken a new
tack... now they “need” my car. It’s “in demand” and worth more than ever. Now
the ads offer cash money if I’ll only drop by. They’ll knock $10,000.00 off my
purchase of any new vehicle or they’ll
buy my baby outright for “above Blue Book value.” Apparently they keep better
records than the government. They even know the make, the year, and when I
bought it... even the dealerships I never visited. Wow, that’s impressive. I’ll
bet they figure the cost of that database into the price of every new car. They
should list that along with the “dealer prep” (you know, unloading the vehicles
from the truck and running them through a car-wash). They could call it “Dealer
Tracking.” They could sell the info to the NSA. It’s pretty obvious they
already sell it to their competitors.
Of course, I have come to realize
that the car dealer business is pretty incestuous. One family here in San
Antonio owns half or more of the dealerships. Another family owns close to the
other half. The whole fam damily gets involved. They’re empires. Dad, Mom,
Uncle Joe, Aunt Dianna, and all the kids. There’s three generations of them...
and they’re using the fourth generation in the ads. I mean, who can resist an
attractive young woman with a small child in her arms hawking the family
business, right? It seems to be a trend... even the plumbing and heating
companies are doing it, but having a couple of snot nosed boys telling you to
call the Bongo Boys when you pipes are clogged or your AC is on the fritz falls
just a little flat. Give ‘em an A for effort, though. I digress.
Just for the heck of it, I went
on the Internet to see what these new vehicles are fetching cash-wise. As soon
as the site comes up, so does a pop up... “Hi - I’m Shirley... Can I help you
with anything?” It’s a damn chat box. Now, there’s a very attractive picture of
Shirl in the upper left corner with a cute little headset and microphone, but I
don’t do chat. I hit the little X in the right hand corner and send it to
oblivion... I thought.
Anyway, I’m taking in the new
models and choking on the prices before I go to the menu and choose “Quality
Pre-owned Vehicles.” Now there’s a crap piece of double speak. Everything is “pre-owned;”
manufacturers owned it first, which is
why they want to sell it to you. If the vehicle has more than 20 miles on it,
it’s either a “demo” or it’s USED. If it has more than 140,000 miles... it’s really used and probably not worth the
$22,500.00 they’re asking for it. I mean, they sure aren’t going to offer you
anywhere near that when you trade your baby in. Sorry, got sidetracked. What I
was aiming to say was, as soon as the “pre-owned” vehicle page popped up,
another chat box appeared. This time Sheila... yep, another attractive female. “Can
I help you?” Hit the X in the right hand corner again. They probably think I’m
rude.
I got to thinking about those
little chat boxes with the pretty, young women. I mean, I’ve been to a lot of
car dealerships over the years and I don’t recall seeing more than one or two
pretty, young saleswomen on the floor or the lot. Mostly the new car
salespeople are young men in fake Italian suits with imitation leather shoes,
trying to look urbane and cultured. Wolves in sheep’s clothing... just look at
their eyes... the “lean and hungry look.”
My apologies to Wil Shakespeare, but that just seemed to fit.
So where to they hide the pretty,
young chattresses... whoa, I think I invented a new word. Book ripoff idea...
Lady Chattress’ Lover, a modern romance filled with busty, lusty... oh never
mind. Somebody probably did that already. Sigh... I don’t think I got enough
sleep last night. Back to it. Maybe they hide them in a back room someplace to protect
them... or is it us? I have visions of those naughty chat lines where the girls are all grandmothers just trying
to make a buck in a bad economy... shudder. Hey, I saw that in a movie a while
back. It could be true. How would you know?
After the fourth chat box
appearance on the second web site, I gave it up. It’s probably a good thing, I
was about to get obnoxious, and I’m really not that kind of person. I like to
think of myself as a gentleman and I was about to do something very
ungentlemanly simply because they wouldn’t quit bugging me. I mean, if I really
wanted to talk to somebody, I’d give them a call or pay them a visit. I’m not
much for disembodied chat boxes. Well, I guess that’s enough of a rant for
today.
I’ll see ya... wait... my cell
just buzzed. I got a text. Might be something important since I only text with
my boys. Give me a sec... “U Need a Nu Car.” Are you freaking kidding me?!
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